Little Dutch
A brand with a unique nordic style and undeniable quality
The Brand Story
Fifteen years ago, Rinke van der Helm, along with a small, passionate team, took the first step to bring this brand to life and grow it with love and care.
Our principles remain our foundation, and in every product, you’ll find the creativity and loving attention we put into everything we do, alongside a team of around 80 people at our new headquarters in Berkel en Rodenrijs, the Netherlands.
At Little Dutch, it’s always been about love, care, and those little moments that make life special.
With subtlety and creativity, our team designs timeless products that transform play, discovery, and the joy of being together into something even more beautiful.
Enjoy the little things
It’s the little moments in everyday life that bring us true happiness: seeing a smile on a child’s face, a newborn sleeping peacefully, enjoying a family dinner, or playing with your own children.
It could be a warm and comfortable nursery, or a care product you love to use.
Little Dutch encourages children and their parents to enjoy the little things in life: daily rituals and unexpected adventures, from play and sleep to care and fun.
Values Little Dutch
Toghether
Happiness
Inspiration
Take care
Discovery
Little Dutch’s brand values describe the beliefs and principles it represents as a brand.
These values influence everything the brand does, from making decisions to communicating with people. In other words, these values underpin our choices, our behavior, and our appearance..
Design Little Dutch
Little Dutch creates a wide range of fun and practical products, perfect for use at home or on the go.
Whether for yourself or as a gift, Little Dutch designs add a touch of joy to the lives of growing children and their parents.
From the first sketch to the final detail, everything they create is carefully developed in-house by the brand’s team of designers and specialists. This allows each product to be crafted with care, consistency, and purpose.
We hope it brings inspiration, joy, and all the tools you need to invite your customers into a world of wonder: the world of Little Dutch.
Collection & seasons
Little Dutch is a brand offering a wide range of products and merchandise: toys, clothing, baby linens, accessories, wallpaper, and much more.
For clothing, they produce the Spring/Summer and Fall/Winter collections; it also produces a summer swimwear line and a Christmas line. For toys, they offer products made from FSC-certified wood and organic cotton fabrics: there are also special collections for both summer and winter, such as the beautiful Advent calendars.
New additions planned for 2026 include the Garden House and the Mud Kitchen, as well as many new beach’s accessories, such as life jackets and new inflatables.
In Store Experience Little Dutch
Little Dutch is a strategic initiative designed to translate the aesthetic, emotional, and narrative experience the brand offers online, in its showroom at its Dutch headquarters, and at international trade fairs into a physical store.
With the In-Store Experience, we want to let customers experience the same magic that animates the brand in our stores throughout Italy: Little Dutch comes to life near you.
20 Shop in Shop
What's a Shop in Shop
Stores with large areas entirely dedicated to the Little Dutch world. A harmonious layout, meticulously curated, maximizes the brand’s identity.
What can I find in a. Shop in Shop
In the Shop-in-Shop, you’ll find all the Little Dutch brand lines: from clothing to toys, textiles, and nursery accessories.
The Little Dutch brand creates products for children aged 0 to 4 years: it creates seasonal collections of both clothing (Fall/Winter, Spring/Summer, Christmas, and Beachwear) and accessories such as beach toys and swimsuits.
110 Happy Corner
What's a Happy Corner
Little Dutch-branded corners, using wooden displays, are perfect for offering a taste of the Little Dutch universe in every store.
Cosa posso trovare negli Happy Corner
In Happy Corners, you can find some lines from the Little Dutch brand: each store chooses which of the lines to stock.
To help customers find the products they’re looking for more easily, we’ve created a Store Locator that also provides information about the lines available in individual stores within the In-Store Experience network.
From October 15 2025, the In-Store Experience will open in many stores in Italy:
Find out where using our Store Locator below!
Store Locator In Store Experience Little Dutch Italia
Want to create a Happy Corner in your store? Read how
Are you part of the Pingvin Distribution network or are you a store interested in distribuiting Little Dutch?
You can still apply to create a Little Dutch Happy Corner in your store and join this great project by La Pingvin Milano Distribution.?
You can start by sending an email toinfo@lapingvin.itto find out all the details: become part of the Little Dutch In-Store Experience and bring this brand to your area
