Wildride
The carriers that free the hands and makes hearts closer
Wildride Story
Wildride Carriers was born from a simple yet powerful idea: small children want to be close to their parents, and parents want to be free to move and explore. The Wildride hip carrier meets both needs in an elegant, practical, and safe way.
The European brand has won over parents around the world with a product that really works: lightweight, compact, easy to put on in seconds, and suitable from the beach to city markets, from mountain trails to airport corridors.
Those who try Wildride never go back to the stroller. That’s the brand’s strength: a user experience that generates spontaneous word-of-mouth, rave reviews, and loyal customers who return for accessories.
Easy to use
The Wildride hip carrier is donned in seconds, without complicated straps or endless adjustments. Your child is positioned sideways, with their back supported, their legs ergonomically positioned, and their gaze free to explore the world.
It weighs very little and folds up to fit in a bag. No more heavy strollers, no more complicated logistics. Wildride is the ideal travel companion: on vacation, in the city, at the market, in the mountains.
The materials are carefully selected: technical fabrics, anatomical padding, and certified safety buckles. Quality can be seen, touched, and felt—and parents recognize it from the first use.
Wildride Values
Certified Safety
High quality materials
Freedom of movement
Explore the world together
Wildride is much more than a baby carrier
It’s a product designed for families who love to explore the world and want practical solutions to spend quality time with their children.
Wildride products
Hip carriers in over 10 colors, matching accessories, and lifestyle bags: a range designed to meet every need and maximize comfort and adventure.
- Color-block cotton baby carriers
Timeless classics. Technical fabrics, matching padded shoulder straps, and a certified safety hook. - Seasonal baby carriers
Stable and sturdy, in corduroy or linen - Limited Edition Baby Carriers
Available in a limited number of pieces, they feature unique prints. - Animal Print Fabric Baby Carriers
For families who love fashion trends and exotic adventures. - Accessories: Bags and Backpacks
For a coordinated style for parents and children, without sacrificing design and sustainability.
Wildride in Italy
Wildride Carriers perfectly meets the needs of modern Italian parents, who are attentive to quality, design, and practicality. The market for baby products in Italy is constantly growing—and the ergonomic baby carrier category is among the most dynamic.
The brand is already well-known and sought after online by Italian parents, thanks to its strong social media presence and numerous organic reviews. Bringing Wildride to stores means capturing existing demand and converting it into physical sales.
Wildride is not a seasonal product: it sells year-round—from baby shower gifts to summer vacations, from first steps to winter trips. A solid product investment, with high turnover and loyal customers.
Want to purchase Wildride
for your store? Learn how
Want to purchase Wildride for your store? Learn how.
Are you a Pingvin distributor or are you a store interested in distributing Wildride?
Not yet a Pingvin distributor but would like to sell this brand in your store?
Email info@lapingvin.it for all the details: become a Pingvin distributor and bring this brand to your area. The Pingvin team will answer all your questions and provide you with all the necessary information.
